Email Newsletter Template
A good newsletter respects the reader's inbox: one main thing to read, a few quick links, and an obvious next action. This template gives you that scannable structure so subscribers actually open the next one. Paste the blocks into your ESP and keep the sections your audience reads.
Last reviewed 2026-07-08
Template preview
The one onboarding metric most teams ignore
Plus 3 quick reads and a template you can steal.
{{company}} Weekly · Issue #24 · {{date}}
Hi {{first_name}} — this week we dug into why new hires stall in week one, and what the best teams do differently.
📌 The 'first win' rule Teams that get a new hire to one real win in week one retain them far longer. Here's the 4-step checklist we use — and the metric to track it.
• 3-minute read: writing onboarding docs people actually follow • Template: the first-week checklist (free) • Community question: how do you measure ramp time?
Read this week's guide →
You're getting this because you subscribed at {{company}}. {{company}}, {{address}} · Unsubscribe · Update preferences
How to fill in each field
Subject + preview text
Promise the single most interesting thing inside; use preview text to extend it.
Common mistake: 'Newsletter #24' as the subject — it promises nothing and tanks open rates.
One main story
Lead with a single focus. Give the takeaway up top, then the link for depth.
Common mistake: Five equally-weighted stories, so nothing gets read.
Quick links
A short, scannable list for secondary items keeps the email skimmable.
Common mistake: Long paragraphs for every item — readers bounce.
One primary CTA
Make the main action obvious as a button; secondary links can be text.
Common mistake: No clear CTA, or so many links the reader doesn't act on any.
Footer & unsubscribe
Include why they're receiving it, your address, and one-click unsubscribe.
Common mistake: Missing unsubscribe/address — a CAN-SPAM/GDPR risk and a spam trigger.
Related templates & variants
The newsletter is the recurring-content variant. For one-off campaigns use the email marketing pillar; to onboard new subscribers use the welcome email; to sell directly use the sales email.
Copy-paste email marketing templates that convert — with subject lines, preview text and a field-by-field guide. Download as Word or copy to Google Docs.
A welcome email template that sets expectations and drives the first key action. Copy-paste it, customize with the field guide, and download as Word.
A B2B sales email template with a proven structure: relevant opener, value proposition, social proof and one clear CTA. Copy-paste and customize with the field guide.
Recommended tools
Prefer software to a file?
Purpose-built for newsletters — grow, segment and send from one place.
Try Kit (formerly ConvertKit) →Some links are affiliate links — we may earn a commission at no cost to you. Full disclosure.
Frequently asked questions
What should an email newsletter include?+
A compelling subject and preview text, a short intro, one main story with a clear takeaway, a few scannable quick links, one primary call to action, and a footer with your address and an unsubscribe link.
How long should a newsletter be?+
Short enough to scan in under a minute. Lead with one main story and keep everything else to brief links — depth lives on the linked page, not in the email.
How often should I send a newsletter?+
Pick a cadence you can sustain — weekly, biweekly or monthly — and be consistent. Consistency matters more than frequency for open rates and deliverability.
Sources & further reading
- Newsletter best practices (Litmus)— litmus.com
- Email newsletter design (Mailjet)— mailjet.com
We review authoritative guidance when building each template. Links are for reference only.