Email Marketing Template
Most marketing emails fail before the body is read — a weak subject line and a buried call-to-action. This template locks in the five parts every campaign email needs, with a sample you can paste into your ESP and edit in under two minutes.
Last reviewed 2026-07-01
Template preview
Your Q3 report is ready — 3 wins inside
Plus the one metric that jumped 22% this quarter.
Hi {{first_name}},
You asked for a clearer picture of how your account is performing. Here it is — the three numbers that moved most this quarter.
• Revenue: up 18% vs. Q2 • Active seats: 142 (+12) • Support tickets: down 31% We put together a 2-minute breakdown of what drove the jump and where to push next.
View your Q3 report →
Talk soon, Jordan · Customer Success, {{company}}
You're receiving this because you have an active {{company}} account. Unsubscribe · Update preferences
How to fill in each field
Subject line
Keep it under 45 characters and promise one specific outcome. Front-load the value.
Common mistake: Vague subjects like 'Newsletter #12' — they tank open rates because they promise nothing.
Preview text
Treat it as a second subject line; extend the promise instead of repeating it.
Common mistake: Leaving it blank, so inboxes pull in 'View in browser' or raw HTML.
Opening hook
First sentence should reference the reader, not you. Earn the next line.
Common mistake: Opening with 'We are excited to announce…' — reader-centric beats company-centric every time.
Call to action
One primary CTA, phrased as an action and outcome. Make it a button.
Common mistake: Stacking 4–5 links so the reader can't tell what you want them to do.
Footer & unsubscribe
Include a physical address and one-click unsubscribe to stay CAN-SPAM/GDPR compliant.
Common mistake: Hiding or omitting the unsubscribe link — a fast route to spam complaints and blocklisting.
Related templates & variants
Campaign type changes the whole structure. Cold outreach needs a permission-based opener and zero images; welcome emails set expectations and drive a first action. Pick the closest scenario below.
A short B2B cold email template that gets replies — permission-based opener, one clear ask and no fluff. Copy-paste it and customize with the field guide.
A welcome email template that sets expectations and drives the first key action. Copy-paste it, customize with the field guide, and download as Word.
A B2B sales email template with a proven structure: relevant opener, value proposition, social proof and one clear CTA. Copy-paste and customize with the field guide.
A polite follow-up email template for when you get no response — reference the last email, add value and make one easy ask. Copy-paste with a field-by-field guide.
A clean email newsletter template with a scannable layout — header, one main story, quick links and a clear CTA. Copy-paste and customize with the field guide.
A promotional email template that drives clicks — punchy subject, one hero offer, urgency and a single CTA. Copy-paste and customize with the field guide.
An abandoned cart email template that recovers sales — reminder, the exact items, one incentive and a clear CTA. Copy-paste and customize with the field guide.
An order confirmation email template with all the transactional details customers expect — order number, items, totals, shipping and support. Copy-paste with a field guide.
A thank-you email template for after a purchase — genuine appreciation, order recap, what's next and a soft next step. Copy-paste and customize with the field guide.
A win-back re-engagement email template to revive inactive subscribers — acknowledge the absence, remind them of the value and offer one clear path back. Copy-paste with a guide.
Recommended tools
Prefer software to a file?
Load this template, segment your list and A/B test subject lines. Best all-round ESP for small teams.
Try Mailchimp →Creator-focused automations and a clean email designer. Great if email is your main channel.
Try Kit (formerly ConvertKit) →Some links are affiliate links — we may earn a commission at no cost to you. Full disclosure.
Frequently asked questions
How long should a marketing email be?+
For most campaigns, 50–125 words in the body plus one clear CTA outperforms long copy. Cold emails should be even shorter.
What makes a good subject line?+
Specificity and a single clear promise, under ~45 characters so it isn't truncated on mobile. Avoid ALL CAPS and spammy punctuation.
Do I legally need an unsubscribe link?+
Yes. CAN-SPAM (US) and GDPR/PECR (EU/UK) require a visible, working unsubscribe mechanism and, in the US, a physical mailing address.
Can I paste this into Mailchimp or ConvertKit?+
Yes. Copy the body block into your ESP's editor and replace the {{merge_tags}} with your provider's own personalization fields.
Do you have an HTML email template?+
This template is the copy and structure. To turn it into HTML, paste the body into your email platform's drag-and-drop or HTML editor — Mailchimp, Kit and most ESPs export responsive HTML for you, so you rarely need to hand-code it.
Sources & further reading
- Email marketing best practices (Salesforce)— salesforce.com
- Email design best practices (Litmus)— litmus.com
- Email marketing best practices (Pipedrive)— pipedrive.com
We review authoritative guidance when building each template. Links are for reference only.