Email Marketing Template
Most marketing emails fail before the body is read — a weak subject line and a buried call-to-action. This template locks in the five parts every campaign email needs, with a sample you can paste into your ESP and edit in under two minutes.
Last reviewed 2026-07-01
Template preview
Your Q3 report is ready — 3 wins inside
Plus the one metric that jumped 22% this quarter.
Hi {{first_name}},
You asked for a clearer picture of how your account is performing. Here it is — the three numbers that moved most this quarter.
• Revenue: up 18% vs. Q2 • Active seats: 142 (+12) • Support tickets: down 31% We put together a 2-minute breakdown of what drove the jump and where to push next.
View your Q3 report →
Talk soon, Jordan · Customer Success, {{company}}
You're receiving this because you have an active {{company}} account. Unsubscribe · Update preferences
How to fill in each field
Subject line
Keep it under 45 characters and promise one specific outcome. Front-load the value.
Common mistake: Vague subjects like 'Newsletter #12' — they tank open rates because they promise nothing.
Preview text
Treat it as a second subject line; extend the promise instead of repeating it.
Common mistake: Leaving it blank, so inboxes pull in 'View in browser' or raw HTML.
Opening hook
First sentence should reference the reader, not you. Earn the next line.
Common mistake: Opening with 'We are excited to announce…' — reader-centric beats company-centric every time.
Call to action
One primary CTA, phrased as an action and outcome. Make it a button.
Common mistake: Stacking 4–5 links so the reader can't tell what you want them to do.
Footer & unsubscribe
Include a physical address and one-click unsubscribe to stay CAN-SPAM/GDPR compliant.
Common mistake: Hiding or omitting the unsubscribe link — a fast route to spam complaints and blocklisting.
Read the full guide
Email Marketing: What to Include, How to Write One, and Common Mistakes Learn what to include in an email campaign, how to write one that converts, and the top mistakes to avoid. Practical advice for business owners. Read the guide →Related templates & variants
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Recommended tools
Prefer software to a file?
Load this template, segment your list and A/B test subject lines. Best all-round ESP for small teams.
Try Mailchimp →Creator-focused automations and a clean email designer. Great if email is your main channel.
Try Kit (formerly ConvertKit) →Some links are affiliate links — we may earn a commission at no cost to you. Full disclosure.
Frequently asked questions
How long should a marketing email be?+
For most campaigns, 50–125 words in the body plus one clear CTA outperforms long copy. Cold emails should be even shorter.
What makes a good subject line?+
Specificity and a single clear promise, under ~45 characters so it isn't truncated on mobile. Avoid ALL CAPS and spammy punctuation.
Do I legally need an unsubscribe link?+
Yes. CAN-SPAM (US) and GDPR/PECR (EU/UK) require a visible, working unsubscribe mechanism and, in the US, a physical mailing address.
Can I paste this into Mailchimp or ConvertKit?+
Yes. Copy the body block into your ESP's editor and replace the {{merge_tags}} with your provider's own personalization fields.
Do you have an HTML email template?+
This template is the copy and structure. To turn it into HTML, paste the body into your email platform's drag-and-drop or HTML editor — Mailchimp, Kit and most ESPs export responsive HTML for you, so you rarely need to hand-code it.
Sources & further reading
- Email marketing best practices (Salesforce)— salesforce.com
- Email design best practices (Litmus)— litmus.com
- Email marketing best practices (Pipedrive)— pipedrive.com
We review authoritative guidance when building each template. Links are for reference only.